While much has been written online about Faraday Future, those same pundits may not realize that they are proving a theory that I have long held. It is now possible to establish your brand in a 100% digital environment. At FF as new information became available, we were nimbly able to produce new content. Then, through earned media augmented by paid media we were able to generate millions of views for a product that is actually yet to exist. In my experience, we did in three months what would have taken a year in the traditional advertising model.
Leadership Contributions:
- Administered three video productions in six weeks time
- Produced and published eight video content pieces in ten weeks
- Administered various digital and social projects including a 150 page product guide for tablets
- All above assignments completed by a creative staff of six people