Many times in my career, by many people, I have been referred to as a “problem solver.” If you need to start a creative department from scratch, I have done that multiple times. Perhaps your client can no longer reach their goals with TV and you need to move them to branded content? I started making that shift even before we had a name for it. Or, maybe your client has slashed the budget but has increased the scope of work? I’ve seen that movie many times, and know it can end happily. All these tight spots can be resolved; you just have to think your way out of them.
That is how you truly earn the description “creative.”
