When your Managing Director has two jobs, suddenly you have two jobs. When your MD is responsible for unpaid and paid media, you are responsible for unpaid and paid media. While my original assignment in Dubai was with BBDO, I really enjoyed working on PR projects again as well. It is fun to address business problems by creating news worthy solutions. Of course, because of my traditional ad training we always collect assets at these news worthy events that can later become paid media messages.
- Instituted adding sharable image capturing by participants to PR stunts
- Helped expand PR assignments to multi-media campaigns